This makes for a very positive experience and does well for the company since it makes users more curious to try it, even if just to see how it all works. The company’s apps feature cartoon bears traveling through tunnels as the software connects to other parts of the world, but there are many other funny bear references, too, not only on the company’s website, blog and social media channels but even in the software updates and install process, too. But then there’s TunnelBear, a Canadian company founded in 2011 that treats the topic in a much more playful and humorous manner. VPNs are often approached as a serious topic and treated as an important tool in the struggle for global internet freedom.
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